A brilliant idea, taking all of our differences, in a world that gets more and more labels, and streams, and finding a source for unification.
Heineken took the most basic thing about beer, and alcohol, and it is ironically: bridging communication.
Unlike most alcohol commercials, targeted more at young males, showcasing sexism, beauty, wildness, and selfishness, this jam breaks all those stigmas.
It is not important if the experiment in the video is staged or not. It is the brave choices the advertising agency and the client have made: The casting, the cinematic language, the art and location. This is pretty much the Anti-Beer commercial that might sell beer the best way 😊
11 Million views in two and a half weeks. Quiet impressive.